I Am A Great Guy Who Always Been Labeled With The Word ``...

Kamish Yousuf Kamish Yousuf, a name that had always been labeled with the word â€Å"mediocrity.† Growing up, he never expected much from himself and the world didn’t seem to think he would be able to do much in life. When he was asked about what he wanted to do when he grew up, instead of saying the words â€Å"engineer† and â€Å"lawyer†, he would simply say, â€Å"I just want to help people.† He was a great guy who always wanted to see people happy. He had the potential to do great things and possibly change the world, but how? From elementary school to senior year of high school, his grades were right at, or below, average. Looking at Kamish Yousuf on paper was not a pleasant sight. He once showed a friend his high school transcript during junior year and the friend told him that it would take a miracle for him to be accepted into a good school, let alone a great university. After hearing those words, his self-confidence had collapsed. He didn’t even try to apply to colleges, because he thought it would be a waste of the admissions office’s time to go through a doomed application. He didn’t have the guidance, direction, or self-motivation to succeed in high school. It’s safe to say that Kamish Yousuf screwed up during those four years, but he somehow managed to graduate. The night before his first college class, he locked himself inside his bedroom with the thought of killing himself. Though he had just crossed a milestone in his life, he wasn’t ready to continue his jour ney. He wanted toShow MoreRelatedLimitation of Trait Theory12233 Words   |  49 Pagesalthough not all, studies of leadership focus on the nature of leadership in the workplace. Leadership should be distinguished from management. Management involves planning, organizing, staffing, directing, and controlling, and a manager is someone who performs these functions. A manager has formal authority by virtue of his or her position or office. Leadership, by contrast, primarily deals with influence. A manager may or may not be an effective leader. A leaders ability to influence others mayRead MoreStrategy Safari by Mintzberg71628 Words   |  287 PagesSTRATEGY SAFARI A GUIDED TOURTHROUGH THE WILDS OF STRATEGIC MANAGEMENT HENRY MINTZBERG BRUCE AHLSTRAND JOSEPH LAMPEL T H E FREE PRESS NEW YORK aJaiz. u.frmiu/i  «...* „.;i†¢Ã¢â‚¬ ¢/ . †¢ . . †¢. »Ã¢â‚¬ ¢.. . .. †¢..†¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢.-.†¢Ã¢â‚¬ ¢a/itiktSii^i THE FREE PRESS A Division of Simon Schuster Inc. 1230 Avenue of the Americas New York, NY 10020 Copyright  © 1998 by Henry Mintzberg, Ltd., Bruce Ahlstrand, and Joseph Lampel All rights reserved, including the right of reproduction in whole or in part in any form. THERead MoreDeveloping Management Skills404131 Words   |  1617 Pagesof a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Whetten, David A. (David Allred) Developing management skills /David A. Whetten, Kim S. Cameron.—8th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-13-612100-8 1. Management—-Study and teaching. 2. Management—Problems, exercises, etc. Kim S. II. Title. HD30.4.W46 2011 658.40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesdesignations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Robbins, Stephen P. Organizational behavior / Stephen P. Robbins, Timothy A. Judge. — 15th ed. p. cm. Includes indexes. ISBN-13: 978-0-13-283487-2 ISBN-10: 0-13-283487-1 1. Organizational behavior. I. Judge, Tim. II. Title. HD58.7.R62 2012 658.3—dc23 2011038674 10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-283487-1Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesstudies. I. Title. HF5415.1.H37 2009 658.800973—dc22 2008040282 ISBN-13 978-0-470-16981-0 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think

Bad Atonement Theology And Broken Justice Systems

The Broken Cross; Bad Atonement Theology and Broken Justice Systems Introduction As we move through Holy Week, the journey of Lent leads Christians to not simply commemorate Jesus suffering on the cross, but engage the paschal event on every level of our experiences. For me, this included questioning the impact of the execution which stands so central to Christianity. In her book The New Jim Crow: Mass Incarceration in the Age of Colorblindness, Michelle Alexander describes how the mass incarceration of black Americans has been steadily undermining any progress made by the civil rights movement. She argues that even though Jim Crow laws are no longer written, the plethora of young people of color arrested remain marginalized by a broken justice system. The United States represents about 4.4% of the world s population, it houses around 22 % of the world s prisoners, an overwhelming majority of whom are young, poor, and black. Recently, Tennessee Governor Bill Haslam signed a bill to allow the use of the electric chair in executions when the drugs f or lethal injections are not available. How has this frighteningly oppressive system become normative justice for America? Does focusing on the crucifixion as the foundation of Christian transition per-dispose modern Christians to be unconcerned with the death penalty as a fixture of our justice system? In this essay, I will explore the impact of a deformed atonement theology on modern Christian s interactions with ourShow MoreRelatedPhilosophy and Christian Theology8519 Words   |  35 Pageswhich have received significant attention in the recent literature: the doctrines of the Trinity and the Incarnation, and views on the nature of atonement. 1. Philosophy and Christian Theology Before we begin, it is worthwhile to consider in brief the general relationship between philosophy and Christian religious dogma. In the history of Christian theology, philosophy has sometimes been seen as a natural complement to theological reflection, while at other times the advocates for the two disciplinesRead More Christianity And Lord Of The Rings Essays3430 Words   |  14 Pagesand man, both free will and predestination intertwine. Out of respect for freedom, Gandalf, Elrond, and other good leaders consistently refuse to coerce those over whom they exercise authority (except in punishment, as with Saruman when his wand is broken) insisting instead upon the liberty each has to make choices, and directing a measure of rational persuasion wherever it seems essential. (In this way, Gandalf persuades Theoden, King of the Mark). Yet, because of his high position in Hobbit esteemRead MoreOrdination Questions For Elder. Theology10615 Words   |  43 PagesOrdination Questions for Elder Theology (Some essentials of Wesleyan theology†¦original sin, divinity of Christ, atonement, justification by faith, work of the Holy Spirit, regeneration (new birth) and trinity) 1.) How has the practice of ministry affected your experience and understanding of: a.) God—The practice of ministry has given me numerous opportunities to interact with people at different stages in life’s journey†¦birth, death, marriage, divorce, sorrow, struggle, celebration, and so much

The Shaping Of The Modern World Essay - 1407 Words

Tennessia Clarke Prof. Erik Wallenburg The Shaping of the Modern World 10/31/16  Question #5: The Growth and dominance of Capitalism and the Industrial Revolution transformed the world. Explain the different positions and outlooks on capitalism and the Industrial Revolution taken by Adam Smith, Karl Marx, and Friedrich Engels. The growth, influence, and power of the world surrounds itself around capitalism and the Industrial Revolution. Capitalism is best described as the economic and political system where different countries trade. It is the economic market of the world in which it provides the needs and demands for supplies; opposed to the industrial revolution where that refers to the transformation of technology. As discussed in class, the late 1400s were where many economic conducts were controlled by families, religion, tradition and political authority rather than by markets. The manufacturing of goods was done using hand tools and machines in the comfort of households and in small farms. Particularly on farms, workers were required to perform hard labor, making the life of the average person emphatically difficult as results were diseases and malnourishment. In essence, the Industrial Revolution played a major role with the economic market. As the economy improved, longer work days for workers were given since the demand for supplies became increased. On the other hand, capitalism was becoming very popular and people wereShow MoreRelatedHow Important has Nationalism been in Shaping the modern world?2255 Words   |  10 Pagesï » ¿How important has nationalism been in shaping our modern world? Do you believe that the appeal of nationalism will diminish in the future? Nationalism has been extremely important and influential in shaping the modern world we see today, causing revolutions, rebellions and the constant reshaping of world maps continuing even today. Its appeal is something that I don’t believe will diminish in the future. Many theologians and political commentators alike agree that Nationalism has perhaps been oneRead MoreEssay about Understanding Self in the Modern World1298 Words   |  6 Pagescommunal structure was given by Marx, who correlated political, educational, and religious existence to the method of production1. Marx Regarding the aspects of explaining the shaping of self, it would be instrumental to posit that, Marx had developed a solid approach in the manner he explained the concept of shaping of self. Consider the fact that, Marx created his hypothesis of alienation to expose the human action that lies at the back of the ostensibly uncongenial forces dominating societyRead MoreInfluence Of The Renaissance On Modern Europe1174 Words   |  5 PagesRenaissance proved to be the most important event in shaping a modern Europe, with developments in education, class structure/order and social change issues, religion, building construction/use, Medici banking system, art and architecture, humanism, printing and the printing press, and the scientific and medical changes of the Islamic Renaissance. The changes in the development of education during the Renaissance begins to influence the shape of modern Europe. The beginning changes in education canRead MoreThe Impact Of British Imperialism On Modern India1244 Words   |  5 PagesIntroduction The purpose of this historical inquiry is to analyze to what extent did British Imperialism have an effect on shaping modern India? The main source that will be discussed in this paper is the seventh book of the Spotlight on History Series called The British Raj, which explains the reasons behind the conflicts between the British Empire and Indian nationalism and assess the achievements of a memorable relationship. The whole notion behind imperialismRead MoreWestern Culture And Its Influence On Modern Culture1235 Words   |  5 Pages Institutions, or groups or societies formed from similar interests and ideas, have become a commonality in modern society. Politics, acadamia, even specialized groups to the minutia of specific, singular beliefs or ideas dominate today’s American society – and these examples barely begin to scratch the surface of institution’s influence on America. This is not to say that the prevalence of these institutions is not specific to the United States’ culture, but present in all cultures labeled as inherentlyRead MoreObesity Is Popular Modern Society1579 Words   |  7 PagesObesity is popular in modern society, rising at an alarming speed, which contributes health problems, both physically and psychologically. Poor diet leads to chronic illness, including diabetes, stroke and heart disease. Dietary is one of the most effectiveness treatmen ts for obesity and chronic illness. Thus, it is of great importance in modern society, for both children and adults. There are three main types of learning principles, known as classical conditioning, ope-rant conditioning and observationalRead MoreThe Current Challenges of Cultural Identity Essay974 Words   |  4 Pagesculture. Cultural identity gives a person the sense of belonging and belonging towards their culture. Modern cultural studies show that cultural identification has taken a new face. Various cultural identifiers can be used to identify the culture of an individual. These identifiers include nationality, language, location, gender, religious beliefs, history, and ethnicity. Culture is important in shaping the identity of an individual. The efforts of people trying to preserve their cultural identitiesRead MoreAldous Huxleys Brave New World Essay1423 Words   |  6 PagesBrave New World Huxley observes in his work, Brave New World that the modern world revolves around technological development. The aspirations and morals of modern society do not entirely rely on social issues such as love, family, and success but rather on industrial progress and social development. According to Huxley, technological improvement and growth are critical factors that shape the operation and activities in modern society. So far, community members need to observe the world as technologicallyRead MoreThe Concept of Nationalism in the 20th and 21st Century1228 Words   |  5 Pagesï » ¿Nationalism in the 20th and 21st Century: The concept of nationalism is in essence an odd organization that has had significant impacts in world history through shaping the political and social aspects of the society. As an important aspect in the development of the society, the concept of nationalism has basically been analyzed based on its impact on the emergence of nation-states across the globe. In most cases, these analyses have been conducted to determine the influence of nationalism onRead MoreThe Influence Of The Church And The Eastern And Western Factions Of Rome Shaped Modern Day Europe Essay1742 Words   |  7 PagesIn Medieval Europe, the church played a critical role in shaping government and society. Most of the contemporary leaders were drawn from the church and contributed in championing the ideals of the church, leading to the papacy (Cook 33). During the papacy, the Pope of the Catholic Church assumed the position of the world leader, administering over the church flock and the non-Christian subjects. How ever, before the church rose to this eminent posit, its relationship with the government was tumultuous

Martin Luther King Jr. and Henry David Thoreau Essay

The essays by Martin Luther King Jr., â€Å"Letters From Birmingham Jail† and Henry David Thoreau, â€Å"Civil Disobedience† show how one can be a civil person and protest against unfair, unjust laws forced upon them. Both authors are very persuasive in their letter writings. Henry David Thoreau and Martin Luther King Jr. write about the injustice of government laws, of right and wrong, and one’s moral and upstanding conscience of a human being. Martin Luther King Jr. is a religious, peaceful man who uses non-violent rallies to gather American’s to unite against segregation for the greater good and future of America. Henry David Thoreau writes of his own individual rights and those of others, which government opposes unlawful laws of taxes to†¦show more content†¦Just as Dr. King Jr. was jailed for his beliefs, so was Thoreau. Thoreau writes in a â€Å"Civil Disobedience†, he tells us: Can there not be a government in which majorities do not virtually decide right and wrong, but conscience? - in which majorities decide only those questions to which the rule of expediency is applicable? Must the citizen ever for a moment, or in the last degree resign his conscience to the legislator? Why has every man a conscience, then? I think that we should be men first, and subjects afterward. It is not desirable to cultivate a respect for the law, so much as for the right. (323) Thoreau is asking why we must follow and why one must never question the laws set by the majority of people who run the government. Are we not individuals with a mind and conscience to know right from wrong? Thoreau believes one should be their own individual, and not let government control them. Both Thoreau, and Dr. King Jr. agree the law’s set by government are unjust and many times have a double standard for certain classes of citizen’s. Thoreau also states, â€Å"That government is best which governs not at all; and when men are prepared for it, that will be the kind of government which they will have† (322). Thoreau believes the best government is one that does not oppose unjust laws and lets it people live and think for themselves. This government will end up being a government for and of the people in the future. Martin Luther KingShow MoreRelatedMartin Luther King Jr. And Henry David Thoreau1311 Words   |  6 PagesAmerican citizens expect the author ity to work â€Å"for the good of the people† and â€Å"follow in everything the general will†, however, it was not always the case, according to influential American authors and civil rights activists Dr. Martin Luther King Jr. and Henry David Thoreau. Although both of their works were written over a century apart, one cannot deny the fact that both of them successfully and nonviolently converted their ideology into action using different methods of civil disobedience. TheirRead MoreMartin Luther King Jr And Henry David Thoreau1393 Words   |  6 Pages Martin Luther King Jr and Henry David Thoreau were both two important men in our society that ultimately changed things for the better or at least had some part in our stride for equality in the United States. Whether it be in the Transcendentalist Era of the early 19th century in which Thoreau composed one of the most prominent documents of his time â€Å"Civil Disobedience†, or during the 1960’s fight for racial equality in which Dr. King wrote his powerful â€Å"Letter from Birmingham Jail†, both seekedRead More Comparing Civil Disobedience by Henry David Thoreau and Martin Luther King Jr.933 Words   |  4 PagesComparing Civil Disobedience by Henry David Thoreau and Martin Luther King Jr.   Ã‚  Ã‚  Ã‚  Ã‚  Any one can say that a law is unfair and unjust. However, who is really willing to accept the consequences for going against an unjust law? Is breaking this law really worth the punishment? The government is the one to decide whether a law is reasonable, but what if a member of the public believes that a law is not? Should he rebel against this law? Henry David Thoreau and Martin Luther King Jr. answered yes to this questionRead MoreHenry David Thoreau: Great Influence to Dr. Martin Luther King, Jr.629 Words   |  3 PagesI strongly believe that just as Henry David Thoreau was greatly influenced by the writer Ralph Waldo Emerson, (who introduced Thoreau to the ideas of transcendentalism) Martin Luther King, Jr.s thinking was greatly influenced by that of Thoreaus. He was most probably influenced more by Indias Mahatma Gandhi; however, Gandhis principles were mainly based on those of Thoreau. Though Thoreau lived more than 100 years before the time of King, his thinking remained an influential legacy. They eachRead MoreMartin Luther King Jr., Lenard Pitts, Henry David Thoreau, And Harper Lee970 Words   |  4 Pageshow immense the situation is and how rapidly it should be dealt with, and there must be nonviolent demonstrations for superb end conclusions. There are 3 steps in order for justice to prevail which were ideas derived from Martin Luther King Jr., Lenard Pitts, Henry David Thoreau, and Harper Lee. Those three steps will be explained and discussed throughout this thesis paper. The first step is realizing or â€Å"Bearing Witness† as Lenard Pitts would say, as stated in his speech Bearing Witness â€Å"We mustRead MoreMartin Luther King Jr., Lenard Pitts, Henry David Thoreau, And Harper Lee972 Words   |  4 Pageshow immense the situation is and how rapidly it should be dealt with, and there must be nonviolent demonstrations for superb end conclusions. There are 3 steps in order for justice to prevail which were ideas derived from Martin Luther King Jr., Lenard Pitts, Henry David Thoreau, and Harper Lee. Those three steps will be explained and discussed throughout this thesis paper. The first step is realizing or â€Å"Bearing Witness† as Lenard Pitts would say, as stated in his speech Bearing Witness â€Å"We mustRead MoreHenry David Thoreau, Gandhi, and Martin Luther King Jr.s Use of Civil Disobedience562 Words   |  2 Pagescollective means of forcing concessions from the government.† Men such as Henry David Thoreau, Gandhi, and Martin Luther King Jr. have all used forms of civil disobedience and nonviolent protest to make changes in the world. These changes have made huge impacts on our societies and how we are able to live our everyday lives. Without these three men and their practice of civil disobedience, the world would be a very different place. Thoreau views civil disobedience as a necessity when the law causes someoneRead MoreHenry David Thoreau and Martin Luther King, Jr.s Justification of Defying Unjust Laws1820 Words   |  8 PagesHenry David Thoreau and Martin Luther King, Jr.s Justification of Defying Unjust Laws In his famous essay, â€Å"Letter from Birmingham Jail,’’ Martin Luther King, Jr. cites conscience as a guide to obeying just laws and defying unjust laws. In the same way, Henry David Thoreau wrote in his famous essay, â€Å"Civil Disobedience,† that people should do what their conscience tells them and not obey unjust laws. The positions of the two writers are very close; they use a common theme of conscience, andRead MoreCivil Disobedience, by Henry David Thoreau and Letter From Birmingham Jail, by Martin Luther King Jr.909 Words   |  4 Pages The essays, Civil Disobedience, by Henry David Thoreau, and Letter from a Birmingham Jail, by Martin Luther King, Jr., incorporate the authors’ opinions of justice. Each author efficiently shows their main point; Thoreau deals with justice as it relates to government, he asks for,†not at one no government, but at once a better government.†(Paragraph 3). King believed,† injustice anywhere is a threat to justice everywhere. (Paragraph 4). Each essay shows a valid argument for justice, but KingsRead MoreHenry David Thoreau Resistance To Civil Disobedience Analysis1508 Words   |  7 Pagescivil government by Henry David Thoreau is an essay written about his opinion on opposing the government that was taking control of people’s rights, motivating his disagreement of slavery and the Mexican-American war. Mahatma Gandhi, a leader who fought for the Indians independent movement against British. Lastly but not least, Martin Luther King Jr., the leader of the civil rights movement. Within the tree leaders, Henry David Thoreau, Mahatma Gandhi, and Martin Luther King Jr. their connections

Prevalence Effect Of Personality Disorder â€Myassignmenthelp.Com

Question: Discuss About The Prevalence Effect Of Personality Disorder? Answer: Introducation The following assignment is a brief study of psychological disorders in Canadians. It will focus on a newspaper article relating personality disorder and its connection to the chapter named Personality Disorders in the fifth edition of Abnormal Psychology, An Integrative Approach. A critical discussion is here regarding how the article confirms or contradicts the identified section of the text and how this makes people understand some aspects of mental disorders. The further issues and the weakness of the article are also mentioned in the study. The assignment will conclude by reflective thoughts demonstrating thoughtfulness and insightfulness. The case of Leslie Black in attacking a woman named Marlene Bird, and setting her in fire is a rare example of mental disorder (Thestar.com, 2017). The incident happened in an alley of Prince Albert, Sask in June, 2014.Black was arrested for his involvement in the beating, burning and sexual assault of Marlene Bird. Bird lost her two legs and much of her eyesight due to the accident. Leslie black was arrested and sent for psychiatric treatment. It is told that he is suffering from anti-social personality disorder and he needs a long-term therapy. The condition of Black has its root in the chapter 12 of the book, Abnormal Psychology, An Integrative Approach. In the section named Antisocial Personality Disorder (pp 443), it is mentioned that the people suffering from such disorder are puzzling ones. They lack conscience and empathy in them and do what they want by disregarding social norms. They do not feel regret as they present themselves in an aggressive manner. They can lie and cheat as well. People from antisocial personality disorder background may indulge in crime often that is harmful. This disorder starts developing in childhood and is clearly visible in adulthood (Tyrer, Reed Crawford, 2015). It is reported by the psychiatrists after investigating Leslie Black that he has done the crime out of personality disorder. He was a witness to his mothers murder that happened on his ninth birthday. It creates a sense of post-traumatic disorder that is deep rooted in his mind since childhood. His behaviors towards Bird is brutal (Nationalpost.com, 2017). He claimed that he did not set Bird on fire though Bird and her lawyer are against this statement. Sometimes it comes to the media that Black had made an apology that may prove his guilty. The article reflects on many aspects of mental disorders. People became aware of such diseases. They are feared after knowing the brutality. Implication of mental health care is needed in this respect. 40.5% patients have received the treatment over the world (Corrigan, Druss Perlick, 2014). There is argument regarding the mental state of Black. Court needs time to decide whether Black is a dangerous offender or not. In order to avoid further is sues, Police needs to investigate the background of both of them to come to the right conclusion. In a state of antisocial personality disorder, the patient has no sense of regret, as stated above. There is a mention of apology by Black that arises questions regarding the authentic value of the article (Globalnews.ca, 2017). It can be said in the conclusion that one can learn some crucial things from the article. The most surprising part is that the court has taken long time to come to a conclusion. Antisocial personality disorder is a term that may not be known to all. The case gives light on this aspect and people become aware of such incidents. This case study is a perfect example of how media works in the society and how it affects the health issues of a country. References Corrigan, P. W., Druss, B. G., Perlick, D. A. (2014). The impact of mental illness stigma on seeking and participating in mental health care.Psychological Science in the Public Interest,15(2), 37-70. Globalnews.ca. (2017).Judge reserves dangerous offender decision on Leslie Black in Marlene Bird case.Global News. Retrieved 18 September 2017, from https://globalnews.ca/news/3569864/dangerous-offender-decision-leslie-black-marlene-bird/ Nationalpost.com. (2017).Judge reserves dangerous offender decision on Leslie Black in Marlene Bird case.National Post. Retrieved 18 September 2017, from https://nationalpost.com/pmn/news-pmn/canada-news-pmn/judge-reserves-dangerous-offender-decision-on-leslie-black-in-marlene-bird-case Thestar.com. (2017).Saskatchewan man who attacked woman, set her on fire wont be declared a dangerous offender, judge rules | Toronto Star.thestar.com. Retrieved 18 September 2017, from https://www.thestar.com/news/canada/2017/08/30/saskatchewan-man-who-attacked-woman-set-her-on-fire-wont-be-declared-a-dangerous-offender-judge-rules.html Tyrer, P., Reed, G. M., Crawford, M. J. (2015). Classification, assessment, prevalence, and effect of personality disorder.The Lancet,385(9969), 717-726.

Under Armour (Case 26) free essay sample

Technological Hot and sweaty t-shirts are a thing of the past. New and innovative material for making clothing has changed the game for sports apparel. Now, high-tech fibers are woven into shorts, shirts, jackets and more that can adapt to and regulate the body’s temperature. This advancement is huge for athletes of all kinds, allowing increased performance and endurance. New â€Å"water-resistant† material and fibers that prevent ultraviolet and infrared rays are among the long list of technological advancements taking place in the sports apparel industry. Demographics Performance sports apparel has not always been so widespread. It started off as being primarily utilized by major sports teams, but over the recent years the market has extended to accommodate nearly all sporting activities. Not only are all of the major sports teams using some sort of performance apparel but also active lifestyle consumers and youths. Research has shown that nearly 80% of activewear is worn for non-sports activities. Another study determined that more than 85% of athletic footwear is being used for a different sport other than what they were made for. Only sports teams and sporting activities used sporting apparel until recently. Now sporting apparel extends to men, women and children of all shapes, sizes and walks of life. Economics The sports apparel industry has grown exponentially in the past few years mainly due to heavy marketing and advertising, technological advancements and a vast catalog of new items in new product categories. The ever-prolific sporting world has seen consist Political/Legal Large companies in this industry must stay up to date with the most modern clothing line and accessories in order to be competitive. With new products  and materials come legalities to maintain dominance over specific innovations. Outsourcing production and manufacturing also plays a huge role in legal policy’s and political conflicts. Sociocultural and Global Climate has a big effect on when, where and how often you can exercise or train. With innovative clothing lines that can repel water, prevent harmful rays from the sun and moderate body temperature, come new possibilities to train anywhere, anytime and for longer periods of time. And sports apparel is available to all who seek increased performance. Porter’s Five Forces Model—Apparel Supplier Power (High) Businesses in the performance apparel industry establish credibility with their suppliers. The suppliers use new and technologically advanced materials and create highly differentiated products; thus, giving them more power over their buyers. Barriers to Entry (High) A few very large sports apparel companies, i.e. Under Armour, Nike, Adidas, Columbia, that have been well established for many years dominate the market. Over the years, the larger companies have been able to establish themselves through brand recognition, advertising and various distribution channels. Thus, a company trying to start off in this industry would struggle initially but could profit in the long run due to fewer competitors. Competitive Rivalry (Moderate) The large companies are constantly inventing or reinventing their product lines depending on the consumer market and modern design. Due to a large degree of differentiation in performance and quality, there is less rivalry among performance apparel businesses. Threat of Substitutes (Moderate) There are a few substitutes when it comes to performance apparel. Only a few have been at the cutting edge of technological advancement and quality  enhancement by which they have established themselves as being among the top leaders for quality and performance. However, there is still a major threat of substitution for cheaper alternatives if the economy were to weaken. Buyer Power (High) Customer buying power for apparel is strong due in part to the availability to switch to other products at little, if any, cost, but mostly due to the percent of revenue that the large companies sell from their individual product segments. If a company has a large percentage in a single product category, they are more vulnerable than a company that has a well-diversified combination of products. Competitive Analysis Under Armour has several large competitors; the largest being Nike, Adidas and Columbia Sportswear. These companies are similar in that they all stress product innovation, advertising and sponsorships. Adidas is broadly focused in all sporting categories but fails to stand out. Columbia is known almost solely by its winter gear, limiting its growth potential and creating strong seasonality trends. Nike strives to be the best in every segment while Under Armour’s goal is to be a leader in each process of its product development, concentrating on quality over quantity. An advantage for Under Armour is that it is focused more on improving its brand and unique products, licensing other items and accessories through independent manufacturers. Internal Analysis Under Armour is continually improving their apparel line and broadening there market. The company has been growing at a substantial rate, 30.5% annually over a 5-year period, largely due to the ambition of Kevin Plank, founder, and also to heavy marketing and promotions. Plank attributes the success of the company to brand recognition and the ability to market to all consumers. Under Armour makes â€Å"head-to-toe† apparel for anyone during any season. It has pushed its image into as many stores as it can, reaching college universities and numerous distribution channels. Suggestions to the Firm Over 80% of Under Armour’s revenue comes from the sale of its apparel line. While it means that it has been very successful in this segment, there needs to be more diversity to increase competitiveness and decrease supplier power. While creating a footwear line will aid in Under Armour’s aim to create a full apparel product line and increase the pressure on competitors, many challenges will need to be overcome in order to penetrate this product market. Under Armour will need to reinvent and reengineer its footwear line. Alternative Strategies Expanding the product line to diversify its product portfolio may dilute Under Armour’s image and label thus causing consumers to deviate from premium-priced products. Alternatively, Under Armour could focus more primarily on the development of its footwear product and increase those sales. This option will be very costly and challenging due to the huge market players that already have dominance in footwear, i.e. Nike and Adidas. I suggest Under Armour pursue other product opportunities as well as the footwear to put more pressure on its competitors and to keep the focus on quality and performance rather than quantity.

The Darkness Out There written by Penelope Lively Essay Example For Students

The Darkness Out There written by Penelope Lively Essay The Darkness Out There written by Penelope Lively is a twentieth century story about a girl called Sandra who over a trip to an old ladys house realises that appearances can be deceiving and learns not to be so prejudge mental to people. She learns to be more mature and less naÃÆ' ¯ve. Old Mrs Chundle is a pre-twentieth century tale about a curate who through an encounter with an old woman realises that he did not live up to the good person he had always imagined he had been, and also he feels guilty as a result of his wrong actions. We will write a custom essay on The Darkness Out There written by Penelope Lively specifically for you for only $16.38 $13.9/page Order now The beginning of The Darkness Out There is a contrast to the title with descriptions of the country and also of the old woman Mrs Rutter. Brushing through the grass, polleny summer grass that glinted in the sun. This is your first impression of the surroundings Sandra travels through and an example of the contrasting descriptions compared to the gloomy title. Sandra has a strong pre-conception of old people being innocent and sweet who deserve to be treated well. They were really sweet, the old people. Her pre-conceptions are down to her innocence of being young and of her naivety too. Sandras natural assumption is that she assumes she is doing a good job giving up her time for the old people who deserved to be assisted. However as soon as Sandra gets a glimpse of Packers End the author changes the feeling of the story to dark and gloomy descriptions of the area, It was a rank place for example. This idea of the area given to the readers creates the impression that the darkness out there in this story is Packers End and gives a false illusion or pre-conception that the story is morally and fully based around it. The transition from the pleasant descriptions of the countryside to the of Packers End is quite blunt with one significant quote the light suddenly shutting off the bare wide sky of the field. Packers End. This quote is effective because it shows the change in mood and description. It also shows that Packers End is the darkness out there in Sandras mind too. You get the impression of Sandras fear by the comments made like she wouldnt go in there for a thousand pounds, which shows you the extent that she would go to in order to avoid approaching it. There are also many descriptions describing Sandras impressions of fear of the area like the greyness you couldnt quite see into the clotted shifting depths of the place. This quote not only shows Sandras fears but also describes the darkness out there as if until you look closer you cannot tell what it is. This relates back to the pre-judgemental attitude Sandra has towards Mrs Rutter and Kerry at the start of the story. Sandra is scared of Packers End because of all the tales that people had told her as a child like the ghostly presence of German aircrew, and recently the story of the girl that was raped and attacked there. Note that after many of the stories are told they end with people said. This suggests that Sandra does not really have an entire mind of her own and that people are influential in her thinking, which is probably why she is still afraid of Packers End. As a child she was, and still is, afraid of the ghostly place with wolves. But going into her teens it was mainly the Nazi plane and the rape that daunts her because they were more realistic things. Others again influence her on the supposed rape incident too. There was this girl, people at school saidà ¢Ã¢â€š ¬Ã‚ ¦ This quote gives evidence of her listening to what people told her and she appears to be very gullible, which makes her more naÃÆ' ¯ve of the real life and Packers End Sandra has an idyllic life as her dream for the future for example travelling to perfect places you can get. She would go to places like on travel brochures and run into a blue sea. As this shows she with other younger people dream of not the real world with financial problems and divorce but a flawless lifestyle where nothing could go wrong. Sandra also dreams of having a perfect home and location and a handsome husband. Two children, a boy and a girl. Children with fair and shiny hair like hers and there would be this manà ¢Ã¢â€š ¬Ã‚ ¦ This quote portrays the lifestyle that she would like and shows her assumption that it will happen. However Sandra overlooks any possibility that some of her ideas could become flawed. But on the other hand she does seem to take her future seriously however naÃÆ' ¯ve she may be. Compared to Kerry Stevens realistic plan for life hers is like a dream because Kerry seems to have his feet firmly on the ground. The writer uses Sandras ideas of her storybook future to further give evidence of he naivety, and by using comparisons to Kerrys future further shows how much her head appears to be up in the clouds. Kerry Stevens does not make a good impression on Sandra in terms of appearance because he was not the best looking person and the writer shows Sandras judgemental attitude by her initial opinions of Kerry at a first glance. Some people you only have to look at to know theyre not up to much. This quote shows her opinions of not Kerry but also of the way she views other people as well. The way the writer has shown Sandras judgemental side is to also show a contrast in the story to give evidence of change in her character later on in the story. Sandra has a good view of Mrs Rutter mainly because of the portrayal of the woman being really sweet, lots of the old people. This is her pre-conception before she even sees the old lady. This gives us a good understanding of not only her judging character towards appearances of people but also portrays judgement of personality for the first time also. Sandra thinks that Mrs Rutter is a very nice lady because of her friendly initial welcome to her, which is understandable because not only does the writer make Sandra think this but the reader also, perhaps to deceive us about Mrs Rutters personality and to make ourselves pre- conceive her character too. A creamy smiling pool of a face in which her eyes snapped and darted. This quote gives the impression of a plump, harmless old woman, which the writer purposely wants us the reader and Sandra to think for the deception that occurs later on in the tale. The writer encourages us, Sandra and Kerry also to feel sympathy towards her because of the fact that she is alone and her husbands death in the war was very tragic. He was in one of the first campaigns in Belgium, and he never came back. The way that Mrs Rutter describes his death creates sympathy naturally and the fact she has been alone for years makes you feel sorry for her further. The writer also creates more sympathy when we learn that she was childless and regrets it because she feels it a loss not to have had any. It is more shocking to learn about what Mrs Rutter did because of the circumstances that her husband died in. You would have thought that considering he was gunned down in the same way as the German that she would have had more sympathy towards the man. However instead of giving him a chance to live, Mrs Rutters coldness and nastiness allowed him to suffer. At this point we see a change in the story where we the reader, Sandra and Kerry see her in a different perspective to what we initially thought of her apart from Kerry, who had a slight suspicion about of her to begin with. .u02f72ce99f2aa798403a6051c7cc9686 , .u02f72ce99f2aa798403a6051c7cc9686 .postImageUrl , .u02f72ce99f2aa798403a6051c7cc9686 .centered-text-area { min-height: 80px; position: relative; } .u02f72ce99f2aa798403a6051c7cc9686 , .u02f72ce99f2aa798403a6051c7cc9686:hover , .u02f72ce99f2aa798403a6051c7cc9686:visited , .u02f72ce99f2aa798403a6051c7cc9686:active { border:0!important; } .u02f72ce99f2aa798403a6051c7cc9686 .clearfix:after { content: ""; display: table; clear: both; } .u02f72ce99f2aa798403a6051c7cc9686 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u02f72ce99f2aa798403a6051c7cc9686:active , .u02f72ce99f2aa798403a6051c7cc9686:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u02f72ce99f2aa798403a6051c7cc9686 .centered-text-area { width: 100%; position: relative ; } .u02f72ce99f2aa798403a6051c7cc9686 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u02f72ce99f2aa798403a6051c7cc9686 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u02f72ce99f2aa798403a6051c7cc9686 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u02f72ce99f2aa798403a6051c7cc9686:hover .ctaButton { background-color: #34495E!important; } .u02f72ce99f2aa798403a6051c7cc9686 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u02f72ce99f2aa798403a6051c7cc9686 .u02f72ce99f2aa798403a6051c7cc9686-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u02f72ce99f2aa798403a6051c7cc9686:after { content: ""; display: block; clear: both; } READ: Brooke's poem EssayYou can at this point refer to another novel, which sends out a particular message about people. In Lord of the Flies written by William Golding the main concept and moral to the story is that whoever we are there is the potential for evil within us all. Dot said he wasnt going to last long, good job too, three of them thatll be. This quote shows how unconcerned they were about an injured man that they could save from death. The writer shows Mrs Rutters coldness by the way that the old woman narrates her story. Mrs Rutter tells the story in a manner- of- fact way and is not bothered or affected by the events. This makes us disgusted because she does not see how inhumane it was to have done such a thing. Tit for tat I said. This quote gives evidence of Mrs Rutter seeing what they did as revenge or out of bitterness for the Germans killing her husband, which may be the motive for her horrific actions. This quote shows us that Mrs Rutter has no feeling of guilt or remorse and by showing us this, the writer makes us feel more horrified of what she and her sister did. The boys spoon clattered to the floor; he did not move. This quote gives evidence to us of Kerrys stunned reaction to Mrs Rutter in the way that he was so shocked he could not move. He is also sickened by the fact that that Mrs Rutter thinks that it is something normal for a person to do. You had this coming to you mate, theres a war on. It was what everyone said in those days. These quotes show that she thought it was humane and acceptable for anyone to do. She used this expression that people had said to justify her actions, but even though people said this would they have left a helpless man to die? To show that Sandra has changed the writer illustrates the better points of Packers End to make her realise that it is not a bad place or most importantly the darkness out there. Birds sang. There were not, as the girl the girl realised wolves, witches or tigers. This shows us her realisation that there is nothing to be scared of as she first thought. The writer also by her new view of Packers End shows that she is less naÃÆ' ¯ve of the place and that she has opened her eyes to reality more. Sandra has also grown up in other ways by learning not to pre-judge people as she did with Mrs Rutter and Kerry. She has realised that it is not appearances that matter but what is inside also, with Mrs Rutter perceived as being a sweet woman but revealing to be a cruel hearted and bitter woman. You could get people all wrong, she realised with alarm. This quote gives evidence of her realising how wrong her pre-conceptions have been, and her concern of this shows also that she has grown up because of her recognition of this. The writer also emphasises her changes in character by her recognition also of Kerry Stevens not seeming as bad as he looks. He had grown; he had got older and larger. His anger eclipsed his acneà ¢Ã¢â€š ¬Ã‚ ¦ This quote shows Sandra looking at Kerry from a different perspective to the scruffy, dodgy type that she previously thought he was. Sandra overall has discovered that the darkness out there is not Packers End but the cold-heartedness and evil that is present within some people. Referring back to William Goldings point that the potential for evil is within us all; the evil was within the innocent looking Mrs Rutter. As a result of these events and changes in character she has become less naÃÆ' ¯ve about things unlike before, which may change her overall attitudes to life and become more wary of the real world. In Old Mrs Chundle our first real impression of the woman is that she is quite stubborn and a grumpy old lady, and when approached by the Curate she quite unwelcoming. A sour look crossed her face. This quote gives evidence of our initial opinion of her and the writer shows her character to be like this through her actions and expressions rather than through her looks in the Darkness out there. I tell ee tis two pence and no more! This is an example of this where she seems rude and stubborn through her actions here when talking to the Curate. Old Mrs Chundle is a pre-19th century text and is reflected in the language used and the actions of the characters. I suppose tis the wrong sort, and that ye would sooner have bread and cheese? This quote shows the different style of language used in the story with ye instead of you and tis used instead of it is. Also the actions of the characters in the story reflect the older period when it was written. The lunch hour drew on, and he felt hungry. Quite near him was a stone à ¢Ã¢â€š ¬Ã¢â‚¬Å"built old cottage of respectable and substantial build, he entered and was received by an old woman. This quote gives evidence of an out of character action in todays society hence showing that this was written pre-19th century. No one today would do that and would instead go to a fast food restaurant or to their own homes for example. There is a contrast in our first impressions that we get of the two old ladies in both stories. Mrs Rutter appears to be a nice, old woman, whilst Mrs Chundle seems to us rather rude. Thomas Hardy has done the same as Penelope Lively in creating a sort of perception for us of a character and then deceives us later in terms of who turns out to be the changed persona and who we pre-conceive. In this case the changed persona is the Curate and our pre-conception is of Mrs Chundle. The Curate seems very shocked at how Mrs Chundle could lie to him and pre-judges her motives for doing this. Wicked old woman. What can she think of herself for such deception? But despite this he still tries to get her to church as a challenge and because its his sort of responsibility. I think it was a culpable, unkind thing of you. This shows the determination of the Curate by confronting her on the matter. Mrs Chundle agrees to attend church firstly because of the trouble that the curate is willing to, with the ear trumpet for her to attend church. After the trumpet failing he comes up with a sound tube system to again enable her to hear the sermon. The writer makes us feel that the Curate is a good man by illustrating the trouble that he went to for Mrs Chundle to attend church. At great trouble to himself. The way that the Curate tries everything to help her, the writer shows that he is quite devoted to helping the woman when no one else has ever attempted to. .uf209fec4d9f192f6d4986d0efdb58cc9 , .uf209fec4d9f192f6d4986d0efdb58cc9 .postImageUrl , .uf209fec4d9f192f6d4986d0efdb58cc9 .centered-text-area { min-height: 80px; position: relative; } .uf209fec4d9f192f6d4986d0efdb58cc9 , .uf209fec4d9f192f6d4986d0efdb58cc9:hover , .uf209fec4d9f192f6d4986d0efdb58cc9:visited , .uf209fec4d9f192f6d4986d0efdb58cc9:active { border:0!important; } .uf209fec4d9f192f6d4986d0efdb58cc9 .clearfix:after { content: ""; display: table; clear: both; } .uf209fec4d9f192f6d4986d0efdb58cc9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf209fec4d9f192f6d4986d0efdb58cc9:active , .uf209fec4d9f192f6d4986d0efdb58cc9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf209fec4d9f192f6d4986d0efdb58cc9 .centered-text-area { width: 100%; position: relative ; } .uf209fec4d9f192f6d4986d0efdb58cc9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf209fec4d9f192f6d4986d0efdb58cc9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf209fec4d9f192f6d4986d0efdb58cc9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf209fec4d9f192f6d4986d0efdb58cc9:hover .ctaButton { background-color: #34495E!important; } .uf209fec4d9f192f6d4986d0efdb58cc9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf209fec4d9f192f6d4986d0efdb58cc9 .uf209fec4d9f192f6d4986d0efdb58cc9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf209fec4d9f192f6d4986d0efdb58cc9:after { content: ""; display: block; clear: both; } READ: In what ways could the hound of the baskervilles be described as a gothic novel? EssayThe writer shows the change in the Curates character by his ignorance of the old lady in the sermon. He blocks up the tube after her bad smell lingers up the tube towards him. Desperately thrusting his thumb into the hole. This quote shows that the Curate is being very intolerant and has at this point no concern about the old woman, only himself. The Curate is also shown to be self conscious about himself because he has blocked up the pipe probably to avoid further embarrassment towards himself in church. To the Curates total dismay Mrs Chundle is very overjoyed by her ability to hear cle arly. I shall come every Sunday morning reglar, now, please God. This shows her new enthusiasm about church, and the writer illustrates this by using strong words in her dialogue for example Please God. After Mrs Chundle attends church regularly the writer shows a transition in the Curates character. I cannot stand this I shall tell her not to come. This quote shows how rude and inconsiderate he is becoming after his encounters with Mrs Chundle. We also see the Curate setting out to reverse what he had been doing just to stop Mrs Chundle bothering him. He becomes very selfish because he is only considering the consequences of removing the pipe on his part and not hers. For example he simply thinks of no embarrassment at his sermons and no bother, not that the old woman would be unhappy, lonely and not be able to attend something that she enjoys. Ive promised to go and read to her but I shant go. The writer also illustrates the Curate to be a very angry man by showing how he puts off a simple task of going to see Mrs Chundle and again does not consider how rude it is towards the old woman. He was described as being vexed about the matter viewing it as an ordeal for himself. He is shown once again by his actions in this story to being a very selfish man and inconsiderate of other peoples feelings. The writer builds up the guilt the Curate should feel after Mrs Chundles death by putting the emphasis on Mrs Chundles circumstances of death. She became ill partly because perhaps she did not want to let the Curate down after all the trouble that he had went to for her. She harried overmuch, and runned up the hill. It upset her heart. This quote shows the trouble that Mrs Chundle had gone to, to get to church on time so she did not miss the Curates sermon. The writer also creates the guilt by the way that Mrs Chundle did not assume that he did not come for bad reasons as she said that he was so loyal to her. This creates guilt by the fact that Mrs Chundle thought so well of him. You were so staunch and faithful in wishing to do her good. This quote emphasises how well she thought of him and how loyal she considered the Curate to be, and it also shows that she had no doubt at all that he was being unkind towards her in any way. The writer finally emphasises the point of guilt concerning the will by the words that Mrs Chundle said to the woman as she handed over the will to give to the Curate. Hes a man in a thousand. Hes not ashamed of an old womanà ¢Ã¢â€š ¬Ã‚ ¦ This quote gives evidence that Mrs Chundle considers him very considerate and kind, when told this the Curate must have felt not only guilt but also moved too. This is because of the way that she thought of him so highly. Also the amount of possessions that Mrs Chundle had left the Curate shows a lot. Firstly it made him realise that he was the only friend that she had and did not have much in her life at all. It also shows that he must have meant a lot to her for her to leave him with everything that she owned. On opening it he found it to be what she called her will, in which shed left him herà ¢Ã¢â€š ¬Ã‚ ¦ This quote shows the extent at which she had given him in return for the good ways she had thought that the Curate treated her. The way that Mrs Chundle died and the will for example, are used by the writer to make us assume that the Curate will be guilty, shocked and upset over her death. This is also because of the way that he treated her. However judging by the ending the Curate does not seem very flustered by everything and is very calm apart from a tear in his eye. The writer uses like Peter to compare what the Curate has done with Peter before the death of Christ. The correlation is that they both betrayed Mrs Chundle and Christ, which is effective because Hardy shows the extent of the Curates unkindness further. And as he went his eyes were wetà ¢Ã¢â€š ¬Ã‚ ¦ This quote shows to us that the Curate is moved in some way by what has happened. Although he prays we assume for forgiveness and Mrs Chundle, will he change for the future or does he consider that a prayer of repentance will be good enough and he will no longer feel any more guilt? He rose brushed the knees of his trousers, and walked on. This quote at the end does suggest that now he has prayed for his sins that he can carry on normally, and that the Curate has not really learnt his lesson. At this point we as the reader are expected to be and are very sympathetic towards Mrs Chundle and only contempt towards the Curate. Therefore you can clearly see that again the writer has created a reversal in character feeling, because we liked the Curate at first as he went to all the trouble for Mrs Chundle. However he reversed in to a rude and inconsiderate man. Whereas we initially thought Mrs Chundle was rude but she turned out to be a kind and thoughtful woman. In The Darkness Out There and Old Mrs Chundle, both writers have created a good effect of deception where the Sandra and we the reader are surprised in the change in character of Mrs Rutter, Mrs Chundle and the Curate. As a result of the encounters with these two old women, both of the main characters have changed in different ways. During the story the curate changed from being a kind-hearted man to being rude, selfish and ignorant towards Mrs Chundle. The Curate like Sandra was also naÃÆ' ¯ve himself because he could not realise how his bad actions were affecting the old woman. He does change a little because he realises what his duties are as a Curate and in future how far he should take them, like not interfering so much with others. Sandra has changed her view on life by being more realistic about things rather than having her head up in the clouds so much. She is also less naÃÆ' ¯ve about people and has learned not to be so pre-judgemental about people and that looks can be deceiving. The writer shows Sandras change in character by comparing her views of Packers End before and after she has changed in attitude to emphasise the fact that she has grown up more.